Market Research & Intelligence

The ability to deliver above-market results hinges on the depth of consumer insights an organization can gather and how well it can translate them into business decisions. Market intelligence is a powerful method for collecting and analyzing customer input and understanding the target markets and the competitive landscape. The business decisions taken on the back of market intelligence can lead to a sustainable competitive advantage for any business.

Brainworks employs a range of market research approaches – qualitative and quantitative – to identify and source industry, customer and competitor insights and analytics, all of which are the essential elements in building any successful business strategy. We help our clients gather market inputs and develop frameworks to analyze these inputs and derive insights that are necessary for making business-related decisions.