Experience Design

Experience design focuses on user experience by designing robust products and services and convenient customer journeys. In the digital world, consumers interact with products and contribute to developing these products through these interactions. Experience design has transformed 'one-way passive communication' from brand to consumers to a two-directional 'active engagement.'

At Brainworks, we help our clients create meaningful online and offline experiences for their customers, employees and all involved stakeholders. We help our clients reimagine their business processes to power impeccable user journeys, introducing digitalization and automation and bringing efficiency and effectiveness in the appropriate places. We do this through an iterative 4 step process:

1. Understanding and quantifying what matters to the target stakeholders

2. Applying research to reinvent the experience

3. Creating prototypes and iteratively testing them with the end-users

4. Scaling the successful results throughout the organization

Our clients have witnessed tremendous growth in customer satisfaction, cost efficiency, employee engagement and retention and revenue growth.